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Growth & Acquisition
Where are members coming from? Is the funnel healthy?
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Acquisition Funnel — This Month
Trial Conversion by Cohort
Member Growth — Actual + Projection
Cohort Acquisition — LTV vs CAC
Seasonal Signup Index (Southern Hemisphere)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
New Members vs Churned — Last 6 Months